Flock Identity and Promo Package
This is a promotional campaign I developed and designed that includes the conception of a business as well as design brief and full production of logo and promo materials  The company would provide curated apparel and accessories for a younger more fashion forward birdwatching community.  
Flock Logo
I created a funky bird illustration with a slight nod to vintage woodblock prints.  I chose the typeface Blanche to pair with the illustration as the inner lines mimic the illustrative style.  Further the type face has a hollowed out centre not unlike the hollow bones of birds.  
Business Card Front

Mailer back view
Mailer front view
Single page magazine layout
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