This logo was built for a young, urban, brand savvy consumer. Very conscious of identity and how it plays into personal style this logo can be used in a variety of contexts. Along with the traditional logo uses I see this logo living on a line of apparel and merchandise, ball caps, t-shirts, sneakers, skateboards. This allows a single use business to become a lifestyle brand with multiple applications.
This logo was built for the older brother and sisters or parents of the first user profile. This logo communicates a clean, sophisticated feeling without being stodgy. I see this logo living along side brands like Lulu lemon and Star Bucks.