Fresh Up!
This logo was built for a young, urban, brand savvy consumer.  Very conscious of identity and how it plays into personal style this logo can be used in a variety of contexts.  Along with the traditional logo uses I see this logo living on a  line of apparel and merchandise, ball caps, t-shirts, sneakers, skateboards.  This allows a single use business to become a lifestyle brand with multiple applications. 
This logo was built for the older brother and sisters or parents of the first user profile.  This logo communicates a clean, sophisticated feeling without being stodgy.  I see this logo living along side brands like Lulu lemon and Star Bucks.
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